Exhibitor and Attendee Marketing
Strategy
J. Spargo & Associates, Inc. can develop an effective marketing strategy for
your event. Thirty five years of results oriented experience, implementation
of industry best practices and new innovative approaches to selling are used to
increase revenues from exhibit space and sponsorship sales. J. Spargo &
Associates, Inc. measures the results of all marketing efforts to identify positive
and negative trends.
Advertising and Media Planning
J. Spargo & Associates, Inc. will work with you to develop a comprehensive media
plan for paid and bartered advertising. J. Spargo & Associates, Inc. can
also solicit bids, evaluate responses and select a Public Relations firm to handle
industry and national press releases, communications and announcements.
Electronic Marketing
Rising postage and printing costs make electronic marketing a cost effective
method to communicate with potential exhibitors. J. Spargo & Associates, Inc. promotes
your event to prospective exhibitors using email, search engine marketing,
banner advertising and more.
Social Media Marketing
- Facebook
- LinkedIn
- RSS Feeds
- Twitter
Copywriting and Editing
Effective sales copy is critical to the success of a marketing piece and the overall
campaign. J. Spargo & Associates, Inc. works with several copywriters who specialize
in writing sales copy for tradeshows.
Marketing Collateral Design
The design of your marketing collateral can make a lasting impression on potential
exhibitors. J. Spargo & Associates, Inc. works with several designers to find
just the right look and feel for your event.
Direct Mail Planning and Fulfillment
An integrated marketing program includes direct mail; J. Spargo & Associates,
Inc. develops postcards, brochures and more that generate results.
Database Development
The most important element of a marketing campaign is the database. J. Spargo &
Associates, Inc. works to develop the best possible prospect list for your event using
our proprietary database and ancillary databases of pre-qualified leads.
Website Development and Hosting
J. Spargo & Associates, Inc. can build and host your entire event website or an
exposition specific microsite. The website incorporates the look and
feel of the event design/theme and includes aninteractive floor plan and exhibitor
list. Each confirmed exhibitor has ability to enter company information, product
categories, a description of their products and services, and contact information.
Attendees have the ability to visit the site and review products/services offered.
plan their visit to the exposition and schedule appointments with exhibitors.
Exhibitor data is electronically exported to facilitate the creation of Exhibitor
Directories and/or other materials distributed to attendees onsite.