Exhibit Space, Corporate Support, Advertising, and Ancillary Sales
Sales Strategies and Planning
J. Spargo will work with you to:
- Define the market - who should participate and why?
- Determine the sales cycle
- Identify industry trends
- Create initiatives to promote overall show growth
- Define Partnerships and Alliances with other Industry Associations/Organizations
- Set attainable goals
Develop Prospect Databases
J. Spargo builds and maintains prospect databases.
- Access to J. Spargo's proprietary database of potential exhibitors
- Media relationships
- Industry specific mailing list rentals
- Competitive show research
- List procurement and analysis
Effective Sales Campaigns
J. Spargo's aggressive sales campaigns increase exhibitor participation and square footage. Pre-show, onsite and post show programs make up yearlong comprehensive campaigns that introduce new exhibitors to your event and increase exhibitor retention.
- Telemarketing
- In-person selling
- Direct mail
- Email
- Electronic marketing
- Onsite space sales
Onsite Exhibit Space Sales
J. Spargo's team of experienced sales professionals use state-of-the-art technology to assign, confirm and invoice exhibit space while onsite at your event.
Onsite sales meetings with exhibitors are also designed to strengthen relationships, solicit feedback and highlight other events sponsored by the organization that include an exposition component or corporate sponsorship opportunities.