Research conducted by J. Spargo showed that 10% of exhibitors desired a more robust lead management system than was currently offered at events.

Fairfax, VA – February 9, 2006 – – J. Spargo & Associates, a leading provider of housing, registration and lead management services for the conference and exposition industries, announced today its partnership with Totowa, New Jersey-based Capture Technologies, to add LeadWare®, a comprehensive software-based lead management solution, to our robust lineup of DirectLead™ lead management offerings to exhibitors.

LeadWare® allows the exhibitor to take control of their data with a graphic-intensive turnkey lead system to maximize results and measure success. Easy-to-use navigation allows exhibitors to customize surveys, generate instant reports and export CRM-compatible lead files. Immediate, personalized, relevant follow-up is made possible with a built-in, email on demand feature. Standardizing on a single application for all trade shows helps exhibitors to develop a predictable internal process to positively impact ROI.

Research conducted by J. Spargo showed that 10% of our exhibitors desired a more robust lead management system than was currently offered at events. As part of that research, an exhibitor survey was sent out to our entire exhibitor customer base as well as attendance at industry exhibitor meetings.

J. Spargo has always kept a close eye on industry trends, but wanted to take a "customer first" approach with the exhibitor survey and the response was an overwhelming 50% return rate. "Not only were we surprised how many surveys were filled out, but the comments we received on them as well," said Dave Frey, Director of Product Development & Partnerships. "It’s as if we were the first company to actually listen to what the exhibitors need to capture leads effectively."

This "customer first" approach will further differentiate J. Spargo as a partner with the exhibitor, not just a vendor, in meeting or exceeding their expectations in the years to come.

"This partnership with Capture Technologies is a win-win for J. Spargo and our exhibitors ,” says Susan Bracken, President.  "At the end of the day for the exhibitor, its about turning leads into sales, and we believe LeadWare® is an effective tool in helping them meet that goal."

About J. Spargo & Associates.
Since 1973, J. Spargo & Associates has been a leading provider of registration, lead management, housing, exposition sales & management and meeting planning services for the tradeshow, exposition and conference industries. J. Spargo & Associates is headquartered in Fairfax, VA. For additional information, visit www.jspargo.com. 

About Capture Technologies
Since 1999, Capture Technologies’ universally compatible lead retrieval software solutions has helped companies standardize and accelerate lead collection, qualification, storage, measurement and follow-up. Capture Technologies fuels the trade show and event industry with the widest array of advanced yet user-friendly lead management software, systems and strategies. For more information, visit www.captureleads.com or call 1-877-LeadMgt.