Marketing


Attendee Generated Marketing

Let your attendees do the talking.  J. Spargo & Associates, Inc's Invite-a-Colleague tool allows attendees and exhibitors to generate pre-constructed marketing emails inviting their colleagues and customers to your meeting.  This feature instantly increases the size of your attendee marketing database and delivers new attendees to your event.  Track the effectiveness of the program and establish reward programs to encourage attendees and exhibitors to participate.

Attendee and Exhibitor Matchmaking

J. Spargo & Associates, Inc. is an A2Z Enterprise Partner allowing us to deliver the power of A2Z's networkNow! Software that is fully integrated into our proprietary registration application. 

networkNow! is an innovative, easy-to-use matchmaking, networking and appointment scheduling program offering integrated and seamless functionality and user experience for all stakeholders before, during and after an event.

Reverse Lead Retrieval

 expointeract

Call your attendees to action post show with ExpoInteract.  Attendees visit custom website portals displaying a list of every exhibitor they visited during your event.  Provide them with contact information, links to websites and a list of other like suppliers that may have solutions, systems or services that meet their needs. 

Attendee Communications and Marketing

Using our custom communication tools makes it easy to communicate with registrants after the registration process is complete.

  • Communicate changes in session schedules, room assignments, event cancellations and other critical information to your attendees.
  • Up sell your attendees by target marketing specific sessions or social events that best match the attendees demographic profile or buying patterns.
  • Promote activities in the exhibit hall.

Creative Sponsorship Opportunities

J. Spargo & Associates, Inc. can sell, manage and fulfill exhibitor sponsorships.  Ask us how we can increase your bottom line!

  • Electronic Business Cards
  • Lanyards
  • Attendee Registration Confirmations
  • Badge Mailers
  • Conference Tote Bags
  • Message Centers and Cybercafés'
  • Session Availability Monitors
  • Friend Finders

Mailing List Rentals

J. Spargo & Associates, Inc. facilitates the rental of attendee mailing lists by offering segmented portions of mailing lists or entire lists based on client policies and list rental rules and regulations.  All mailing list purchases are fulfilled electronically in downloadable formats including MS Excel, MS Word, .CSV and MS Access formats.